Lavazza Museum in Turin
Are you a coffee lover by any chance? Then you simply can't miss a visit to the Lavazza Museum in Turin. It's a new museum, opened in 2018, located within the Nuvola complex in the Aurora district. It's not right in the city center, but rather to the north, beyond the Dora River - however, it's absolutely worth the trip.
You'll find a modern, interactive, multi-sensory museum that keeps your interest alive throughout the entire visit, will leave you in awe, and will take you on a journey through the history of coffee as well as the Lavazza family.
Ticket Prices
Admission tickets to the Lavazza Museum in Turin are priced as follows:
- Adult: €12
- Over 65: €10
- Under 26: €10
- Children under 6: free
Holders of the Torino+Piemonte Card get free entry.
Visiting Hours
The Lavazza Museum in Turin is open to visitors from Wednesday to Sunday, between 10:00 AM and 6:00 PM. The last entry is at 5:30 PM.
The museum is closed on December 25.
On Monday, January 6, 2025, the Lavazza Museum will be open from 10:00 a.m. to 6:00 p.m.
The address of the Lavazza Museum is Via Bologna 32, Turin.
Visiting the Lavazza Museum
The Lavazza Museum has two floors and is organized into five themed areas. During your visit, you'll be accompanied by a small cup that you'll receive at the entrance. With it, you'll activate various interactive installations, discovering sounds, aromas, and fascinating facts.
Casa Lavazza (The Lavazza Home) is the first area you'll encounter. Here, you'll get to know the over 120-year history of the famous family in Piedmont whose name is closely tied to Italian coffee.
In the area called La Fabbrica ("The Factory"), you'll learn about the process of coffee cultivation - from plant to harvest, production, and distribution. You can even have fun virtually growing a coffee plant and providing the conditions it needs to become the delicious beverage we all love.
Next comes the area called La Piazza ("The Square"), dedicated to the coffee ritual and evoking the feel of an Italian piazza from the 1960s. Here, you'll be amazed by the various coffee machines invented over time.
The section called L'Atelier ("The Workshop") will take you into the world of Lavazza advertising and marketing. By activating special areas with your cup, you can take photos with the characters Caballero and Carmencita or even inside a giant coffee cup.
Tip: At the exit, don't forget to enter your email address in the special devices so the museum can send you the photos you took.
Finally, L'Universo ("The Universe") features 360-degree projections on backgrounds inspired by the fascinating world of coffee.
A visit to the Lavazza Museum in Turin wouldn't be complete without a strong espresso or a Lavazza coffee cream, offered at the exit. And if you want to take home a fragrant souvenir, you can buy a pack of coffee (or other memorabilia) from the museum shop.
If you're passionate about coffee, you can also book an interactive experience at a roastery in the city center, which includes an espresso tasting and the creation of your own custom blend.
