Ostuni is also known as la città bianca - "the white town of Puglia". Located in the Salento subregion ("the heel of the Italian peninsula"), in the Valle d'Itria, Ostuni lies near the sea, north of Brindisi and about 85 km south of Bari. It is a town with a unique charm, immediately recognizable by its sunlit white houses and the church bell towers rising on the hill.