1. Home
  2. Piedmont
  3. Turin

Visit Casa Martini in Turin

One of the attractions you can visit in the surroundings of Turin is Casa Martini, a museum dedicated to vermouth and the over 150-year history of the famous Martini & Rossi company.

Vermouth is one of the products that originated in Turin (you can read about others products in the article What to Eat and Drink in Turin). It is a wine flavored with various herbs and spices, created in 1786 when Antonio Carpano blended white wine with an infusion of over 30 herbs and spices.

Il Vermut di Torino is recognized as a traditional agri-food product of the Piedmont region and is a beverage with a geographical indication. The most well-known vermouth brand worldwide is Martini (which also gives its name to the cocktail), whose name has nearly become synonymous with vermouth.

Casa Martini

Casa Martini is a museum dedicated to the history and production of Martini vermouth. It is located in Pessione di Chieri, about 30 km from Turin.

Pessione di Chieri is the place where, in 1864, the company Martini Sola e C.ia - later known as Martini & Rossi - moved its production, as it was easier to source grapes and develop trade along the Turin - Genoa route. The company's first vermouth had already been created in 1863, as a result of the collaboration between investor Alessandro Martini and botanist Luigi Rossi. Martini Rosso is still produced using the same secret recipe.

The factory in Pessione di Chieri is now the largest production site, in both size and output, of the Bacardi Group, which owns Martini & Rossi.

Casa Martini was inaugurated in 1961 to mark the 100th anniversary of Italy's unification. The museum was established in the company's old brick cellars. It started with the private collection of Lando Rossi di Montelera, grandson of one of the company's founders. Over the years, the collection has grown and now includes over 600 exhibits related to the history of wine.

Experiences at Casa Martini

By visiting Casa Martini, you'll learn more about the over 150-year history of the Martini & Rossi company, the various stages of production, how raw ingredients are selected and blended, and - last but not least - you'll have the chance to enjoy tastings and even mix your own favorite cocktail.

What should you know? Wear appropriate footwear! People wearing open-toed shoes or high heels are not allowed in the production area.

If you have the Torino+Piemonte Card, you can benefit from discounts for bookings made on the website.

Martini Discovery Tour

The Martini Discovery Tour includes a self-guided visit to the section dedicated to the aromatic herbs used in vermouth production and to the Mondo Martini gallery, where you'll learn about the company's history. It also includes a guided tour of the production area, followed by a tasting of three Martini products (for visitors over 18). The experience lasts about 2 hours, and tours take place on Saturday and on Sunday, at 3:00 PM (English), 4:00 PM (Italian) and 5:00 PM (Italian).

The price for the Martini Discovery Tour is:

Martini Privilege Tour

The Martini Privilege Tour includes a guided tour (in Italian) of Casa Martini, including the production area, followed by a tasting of three Martini products (for visitors over 18). The experience lasts about 2 hours and takes place every weekend between 11:00 AM and 2:00 PM.

The price for the Martini Privilege Tour is:

Martini Cocktail Experience

With the Martini Cocktail Experience, you will learn the secrets of preparing a Martini cocktail at the Bar Academy. The experience lasts two hours and takes place every Saturday, and Sunday at 5:30 PM, in Italian and English. It is intended for participants aged 18 and over.

If you also wish to visit Casa Martini (note: this does not include the production area), you must arrive one hour before the scheduled session.

Martini Cocktail Experience Prices:

Martini Vermouth Experience

The Martini Vermouth Experience teaches you how to create your own vermouth by playing with the aromas and flavors of various extracts and distillates. This experience is for participants aged 18 and over, lasts one hour, and takes place every weekend at 3:30 PM, in Italian and English.

If you'd like to also visit Casa Martini (note: the production area visit is not included), you should arrive one hour before the scheduled time.

Martini Vermouth Experience Prices:

How to Get to Casa Martini?

You can reach Casa Martini using the public transportation in Turin. The train journey (from both Porta Susa and Lingotto stations) takes about 20-30 minutes and the ticket price is €3.7.

The Pessione station is located right in front of Casa Martini, at Piazza Luigi Rossi 2.

Visiting Hours

Casa Martini in Turin has the following schedule:

Online reservations are mandatory.

Casa Martini is closed on December 23, 24, 25, 26, and 31, and on January 1.

What to read next

Lavazza Museum in Turin Lavazza Museum in Turin
Lavazza Museum in Turin - see visiting hours and information (2025), ticket prices, and where to buy your entry ticket.
Detalii

0721.810.270
Scrie-ne pe numărul 0721.810.270

Anulează